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INTERNET MARKETING
The Rogers Agency has partnered with RMM Online, based in Austin, Texas, to support all aspects of internet/online advertising & marketing. Is your trading area Hampton Roads, the State of Virginia, the Mid-Atlantic region...maybe even all of the United States? Do we need to build awareness for your company while increasing traffic and leads? Is your website's ranking on search engines not where it needs to be? We address these questions and many more in order to uncover the best solutions to your needs. The Rogers Agency/RMM works with clients ranging from small/local businesses to Fortune 500 companies to provide all types of internet marketing solutions and services.
Online Advertising is no longer optional!
Our services include Display Advertising, Online Video, Social Media, Search Engine Marketing & Optimization, Website Design & Development, and Mobile Solutions. Through RMM, The Rogers Agency can individually craft online marketing strategies to reach your customers.
Display Advertising
Spotlight your business and build your brand power! There is no more effective way to start a conversation with a potential customer than to communicate with them on the websites and mobile destinations they visit on a daily basis.
We will build a custom ad network for every campaign. These Custom Channels include a finely tuned mix of sites that ensure the right audiences see your message. Additionally, these Custom Channels can be precisely targeted by demographic qualifiers, by interest or affinity, or by specific geographic areas where potential customer reside.
Our custom channel display advertising solutions allow you to precisely target your audience and deliver a compelling, goal-oriented message that will drive consumers to take the actions you need to effectively and efficiently accomplish your marketing goals.
Reach the right audience with the right message on the right websites.
Online Video
Whether placed on an advertiser's website or used in rich media ads placed on other websites, online video allows advertisers to engage, inform and drive a call to action that will impact customer response and increase sales. According to comScore Video Metrix, 85.6% of the U.S. internet audience viewed online video. Of that, video ads accounted for 13.6% of those videos viewed.
The Rogers Agency can help you build a connection with your customers by bringing your message to life through online video... from script writing and casting to production and delivery.
Social Media
Every growing business needs to harness the power of social media to validate its brand and attract new customers. Your presence on social networks is critical to supporting your overall marketing efforts. Research shows that customers use social networks to test and verify a brand’s claims and reveal the “truth” about a company.
We will work with you on all of the details of Facebook, Twitter and LinkedIn account creation, social media training, content development and follower building. We can also take on the daily management of your social media presence to ensure that your presence is current, purposeful and well mentioned.
Take full advantage of the power of social media to engage new audiences, present compelling messages, and launch effective viral marketing campaigns.
Search Engine Marketing & Optimization
Capture the attention of customers who are already searching for you online with Search Engine Marketing. SEM is a low-risk, high-impact way to gather new, qualified leads for your business… and get real, measurable results.
Our SEM solutions offer a turnkey way to immediately leverage the power of Tier One search engines to point customers to your brand. Google, Yahoo and Bing are an essential part of the online buying experience. 82% of Americans say that they begin their buying process with an online search. Our team of dedicated experts handles all the research and implementation details… and we take the mystery out of SEM by sharing detailed and transparent reports that show you exactly how your campaign is performing.
Furthermore, Search Engine Optimization is key to maximize the long-term value of your web presence. Google, Yahoo and Bing offer a wonderful perk: automatically highlighting your website through their regular building of search results. Our team will get right to work on understanding your business model, evaluating your site, offering keyword research, developing content and building links that will increase your visibility online.
We will work hand-in-hand with you at each step, allowing you to focus your SEM and SEO efforts on exactly what you need to grow your business.
Web Design & Development
Your website gives customers a true sense of your business and its products and services before they ever walk in the door. We can refresh and retool your web presence to make it more effective and compelling.
Using the latest is content management and visual display technologies, our team will work with you to redesign, redevelop and improve your web presence… creating a powerful tool for you and your customers. All of our website projects leverage the power of search engine optimization and social media to ensure your site is visible to new customers.
Mobile Solutions
Engage customers on their smartphones and mobile devices using display advertising, SMS texting, mobile applications, and the emerging QR/2D barcode formats. 53% of all Americans have an internet-connected device in their pocket. You can reach this vital audience via mobile marketing strategies that will provide potential customers with the information they are looking for to make key buying decisions.
This area of marketing can be particularly overwhelming as the mobile marketing landscape is constantly evolving. Our team of mobile solutions experts will work with you to develop an affordable and sustainable mobile strategy that covers all of the applicable mobile technologies to build your business on the “small screen”.
