Digital Marketing

Let us do the work of bringing customers to you with our digital marketing strategies

Digital Marketing

The Rogers Agency has the resources and affiliations to support all aspects of digital marketing. Is your trading area Hampton Roads, the State of Virginia, the Mid-Atlantic region…maybe even all of the United States? Do we need to build awareness for your company while increasing traffic and leads? Is your website’s ranking on search engines not where it needs to be? We address these questions and many more in order to uncover the best solutions for your needs.

Search Engine Marketing

Capture the attention of customers who are already searching for you or your services online with search engine marketing (SEM). SEM is a low-risk, high-impact way to gather new, qualified leads for your business… and get real, measurable results QUICKLY! Our SEM solutions offer a turn-key way to immediately leverage the power of tier one search engines and point customers to your brand. Google, Yahoo and Bing are an essential part of the online buying experience. 82% of Americans say that they begin their buying process with an online search. Our team of dedicated experts handles all the research and implementation of the details… and we take the mystery out of SEM by sharing detailed and transparent reports that show you exactly how your campaign is performing.

Search Engine Optimization

Search engine optimization (SEO) is key to maximizing the long-term value of your web presence. Google, Yahoo and Bing offer a wonderful perk: automatically highlighting your website through their regular indexing of search results. Our team will get right to work on understanding your business model, evaluating your online presence, researching relevant keywords, and developing content that will increase your visibility online. We will keep up with the constant changes and optimize your website, map listings, and more to ensure users can find your website in search engine results.

search-engine-optimization

Social Media

Every growing business needs to harness the power of social media to validate its brand and attract new customers. Your presence on social networks is critical to supporting your overall marketing efforts. Research shows that customers use social networks to test and verify a brand’s claims and reveal the “truth” about a company. We will work with you on all of the details of Facebook, Twitter and LinkedIn account creation, social media training, content development and follower building. We can also take on the daily management of your social media presence to ensure that your presence is current, purposeful and well-mentioned. Take full advantage of the power of social media to engage new audiences, present compelling messages, and launch effective marketing campaigns.

Social Media

Online Video

Whether placed on an advertiser’s website or used in rich media ads placed on other websites, online video allows advertisers to engage, inform and drive a call to action that will impact customer response and increase sales. According to comScore Video Metrix, 85.6% of the U.S. internet audience viewed online video. Of that, video ads accounted for 13.6% of those videos viewed. The Rogers Agency can help you build a connection with your customers by bringing your message to life through online video… from script writing and casting to production and delivery. Our staff at The Rogers Agency live and breathe video production. Although we are a small group, the production value we offer competes with larger and more expensive production studios in the area. See for yourself by checking out more of our videos in our portfolio page. Also see our Video Production page and TV & Radio page for more information about our video services.

We’re Stronger Together – 1st Place Winner of American Heart Association / Ad Council / Zooppa project

Peninsula School for Autism

Lifenet – Young Boy’s First Pitch After Heart Transplant

Doc4Kids.com – Parent Education

Doc4Kids.com – Smaller is Better!

Eastern Virginia Medical School – Louis and Mary Haddad Scholarship

Why Lighthouse Mechanical?

Lighthouse Mechanical Testimonials

Phony Seals Trailer

Display Advertising

Spotlight your business and build your brand power! There is no more effective way to start a conversation with a potential customer than to communicate with them on the websites and mobile destinations they visit on a daily basis.

We will build a custom ad network for every campaign. These custom channels include a finely tuned mix of sites that ensure the right audiences see your message. Additionally, these custom channels can be precisely targeted by demographic qualifiers, by interest or affinity, or by specific geographic areas where potential customer reside.

Our custom channel display advertising solutions allow you to precisely target your audience and deliver a compelling, goal-oriented message that will drive consumers to take the actions you need to effectively and efficiently accomplish your marketing goals. Reach the right audience with the right message on the right websites. Learn More about our display advertising service…

Over-The-Top Viewing

Haven’t heard of Over-The-Top (OTT) Advertising? You’ve probably experienced it. It means viewing long-form content on online platforms, not traditional TV. Examples of these platforms include Hulu, HBO Go, Crackle, Sling, and many more! By advertising on OTT platforms, you’re able to combine the tracking and targeting of digital marketing with the proven success of TV commercials.

Email Marketing

Send your message to your ideal audience, not necessarily those that are already in your email database. With high click-through rates and abundant leads, Email Marketing is a great addition to your online marketing campaign. Email’s ROI was 28.5% compared to 7% for direct mail. – Chief Marketer. We will work to develop an original and engaging creative for your business, refine the target audience, and provide you with reporting so you can determine your ROI. We can even track leads produced from your campaign to optimize accordingly!