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SALES DEVELOPMENT
We bring a unique perspective to sales training and sales development for broadcast companies. With nearly 30 years of sales management, advertising agency and national sales consulting, David Rogers is able to provide essential insights from all of the major vantage points of decision making; thereby providing account executives with the understanding and the selling skills necessary to maximize performance.
Much like a personal trainer emphasizes and works on areas that need improvement, The Rogers Agency sales development services supports the account executives based on their level of experience and skill sets. We can accelerate the learning curve to success for new account executives while maximizing results for the more experienced account executives.
The Rogers Agency’s services range from sales team training sessions, one-on-one sales calls with your Account Executives, Business Builder seminars for groups, access to our creative library and customized copywriting services. In addition, with our digital partners and our digital sales experiences we can develop and help execute online programs that are integrated into other traditional media campaigns.
We can help you uncover the best categories and prospects, qualify prospects more intelligently, develop strategies to access the decision makers, understand the best solutions and subsequently the best closing techniques, convert other media dollars to your station, write effective creative messages and execute schedules that maximize results for both the client and the station.
Let us show you how to maximize the tools and resources you have on-hand to provide your customers with the best Return on Investment (ROI) in advertising and provide your station with the best ROI in sales development.
